More Or Less?

I noticed a new business last week and was reminded of something I figured out a long time ago: when a business advertises "and more" to describe the balance of their inventory, don't expect the "and more" stuff to be nearly as exciting as the stuff that's mentioned by name. For example, if a business advertises "Flashlights, Catfish Bait and More", you better believe that the most exciting thing you're going to find in that store when you walk in....is flashlights. When a store advertises flashlights and catfish bait as their premiere product lines, and you go in expecting to find a nice assortment of handmade hunting knives, you're almost surely going to be disappointed.

With that in mind, the next time you see a commercial where an overly enthusiastic pitch-person is beside themselves over the thrill of telling you their business is having an awesome sale on "flashlights, catfish bait and A WHOLE LOT MORE!", don't take the bait unless you're also in the market for flashlight batteries and maybe some old fishing hooks. There's nothing wrong with shopping for any of this stuff; you just need to set your expectations properly regarding the remainder of the inventory.
Stay tuned....there's A WHOLE LOT MORE where this came from!
~I'll keep you posted.....