Sunday, August 10, 2014

Hat Trick


~Taken from the back seat on our way to a recent early morning fishing trip at Roaring River
You may recall a previous post about my good friend Tony who lost the hat that cost "almost a hundred dollars". Well, that's Tony in both pictures with the replacement hat that cost, you guessed it, "almost a hundred dollars". I may have my facts wrong, but now that I think about it, I believe Tony told me that when you purchase a hat like this one, it comes with a guarantee that if you ever loose the hat, the company will replace it for only $50. Translated, that means the hat is probably actually worth about $35. So, when they charge you $100 for the original hat and $50 for the replacement hat, they must be tickled to death. They're probably hoping guys like Tony will continue loosing their darn hat at the rate of weekly if at all possible. Son of a gun--that's one heck of a marketing strategy. My hat's off to the folks at Tilley! I'll keep you posted....

~George instructs his Dad on the finer points of fly fishing while Tony stands under the protection of his high-dollar hat
~George with one of several rainbow trout he caught the morning of July 26, 2014

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