Saturday, February 6, 2010

Name Game

You may have heard the news that two local real estate companies are merging to form one new and improved real estate company. They're going to call their new and improved organization, "Coldwell Banker Harris McHaney and Faucette Realty".
Are you kidding me-Coldwell Banker Harris McHaney and Faucette. Is there even a marginal chance that one person outside of their own company is going to be able to remember all that? And wouldn't it cost less to print up all new signs if they went with just 1 name instead of 5.
Here's my recommendation for naming the newly synergized business: call it Coldwell Realty or Banker Realty or Harris Realty or McHaney Realty or Faucette Realty. I could even understand calling it Harris Faucette, since these are the 2 guys who own the company. Considering Mr. Faucette has already agreed to go last on the company moniker, I bet Mr. Harris would be cool with that as well.
Bottom line: Coldwell Banker Harris McHaney and Faucette Realty, is simply much too difficult to remember. Next time we decide to list our house, I think we'll just go with "EXIT". Afterall, when you put your house up for sale, that's all you're really trying to do anyway.

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