Anheuser Busch "over-thinking"

I find the amount of money the beer industry is willing to fork over to push their product, somewhat fascinating. I find it even more fascinating to consider the sheer volume of creativity expended by advertising agencies aimed at creating commercials and designing campaigns that will result in their client selling more brew. No longer do you see the relatively straight forward beer commercials like those that existed in the 1960's and early 70's. Apparently todays targeted customer, the young adult male, is much more sophisticated than their fathers and grandfathers were when they were their age.
For example, take the classic 1960's Hamm's beer commercial you'll likely recall if you're 45 or older. It featured a couple of cartoon bears and it went something like this: "From the land of sky blue wa-a-ters, comes the beer that's so refreshing....Hamm's the beer refreshing, Hamm's the beer refreshing, Hamm's". I might be off a bit on the exact wording of the Hamm's beer song, but you get the idea.
Even in today's dollars, producing that entire commercial could not possibly have cost more than a couple hundred bucks.

It's interesting that those old commercials were void of subliminal messages as far as I could tell. The Hamm's cartoon bears in no way suggested that if you were a guy and you started drinking refreshing Hamm's beer you'd suddenly have boatloads of super-hot babes beating down your door wanting to bear your future children. Nor did they imply that all the real cool people who live in the real awesome places would now want to hang out with you all the time and your life would be one huge spectacular and ongoing party as a result of drinking Hamm's.  No, apparently all they were trying to tell men in the old days was what men in the old days actually needed to know: "WE'RE STILL MAKING BEER AND YOU CAN STILL BUY IT ABOUT ANYWHERE THAT SELLS BEER!"

Pretty simple wouldn't you say? And smart if you ask me. If there was a subliminal message in that old beer commercial, it was probably as simple as, "If you're not drinking Hamm's, we hope you'll try some!"

The bottom line for all of us who drink beer is, we just need to know if they're still making it and if so, where we can get some? It's possible the folks at Anheuser Busch are way over thinking this doggone beer thing!  I'll try to keep you posted on other beer-related stuff as I become aware of it...