No end in sight to airline insults

I read a report on a recent AP News Minute that Delta Airlines is raising the price they charge passengers for checked baggage. If it weren't already insulting enough to be charged extra for checked baggage, now they're sticking it to us again by raising the stinking price. That's right, if you want to use any of that valuable cargo space in the empty cavern below the passenger compartment, it's going to cost you and it won't be cheap. I don't know about you, but I find it insulting on both counts.
Would it not be better for all involved if the airlines were forth right and charged us the full amount UP FRONT for the privilege of flying on their airplane. And don't they have at least one person in their company who can sit down and figure up how much they need to charge for a ticket in order to turn a profit, without nickel and diming us to death with all the darn add ons that really aren't even add ons in the first place. And wouldn't it seem reasonable if they simply ran their overall business in a way that resulted in them being competitive and profitable at the same time like most other well ran businesses. Who do they think they are, the United States Government?
Here's my suggestion for Delta Airlines and the rest of the airline industry: figure up the total price you need in order to fly me from Bentonville, Arkansas to Dallas Texas and then CHARGE ME THAT AMOUNT OF MONEY FOR THE DARN TICKET! And while your at it, stop giving me the old "Bernie Madoff" on my diet coke. It's ridiculous to have to get out my wallet on an airplane and it's even more ridiculous to have to give you $2 more for a soda in the air than it's worth on the ground. Remember when you used to just figure the price of a soft drink into the price of the ticket. That's how most businesses in the world do it-it's called "cost of doing business". Walmart doesn't charge you 2 cents at the register for every plastic bag you use to carry out all the stuff you bought there that's made in China-it's included in the price of the stuff you buy! And Chili's doesn't charge you separately for napkins and straws-they include it in the price of the tortilla chips and Southwest Egg Rolls!
Finally, if you're wondering why most airlines now run their business like a cafeteria instead of an airline, here it is: they don't think we're smart enough to figure out how much they're actually going to charge us to fly on their airplane until it's too late. And if you do figure out how much it's going to cost you to fly to see your grandma and you change your mind after you've purchased your ticket, guess what-they're going to charge you for CHANGING YOUR MIND!
Is there no end to the airline insults? Do they really think we're this stupid and naive? Do they honestly think we won't be able to add up all those numbers once we're on the airplane? Do they not realize most of us have a calculator on our phone? Are they clueless about the success of Southwest Airlines?
The bottom line is this folks: as long as we keep buying it, they'll keep on selling it. And that my fellow flyers, is the stinking truth!